What do you get when you cross a touring rock band with a high-end fashion label? You get Clemens en August . Well sort of.
In the hectic world of fashion, often it's all about creating a point of difference to reach a target niche market - and this brand seems to have this down to a fine art.
To create an air of exclusivity, Clemens en August operates outside of the normal fashion schedule by only being available through a touring concept store twice a year for 3 days at a time per city. And if that's still not exclusive enough for you; each piece is produced in limited numbers.
from Clemens en August
In the hectic world of fashion, often it's all about creating a point of difference to reach a target niche market - and this brand seems to have this down to a fine art.
To create an air of exclusivity, Clemens en August operates outside of the normal fashion schedule by only being available through a touring concept store twice a year for 3 days at a time per city. And if that's still not exclusive enough for you; each piece is produced in limited numbers.
from Clemens en August
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